Archive for April, 2015

Spas for Men

Tuesday, April 14th, 2015

Though the lumberjack style of bearded man reigns supreme, it has become quite evident that this is simply a front. Today’s men are becoming more and more enthralled with the concept of self-pampering and are now attending spas in record numbers. Indeed, while you see these tough-looking fellows marching down the streets in their flannel shirts and blue jeans, flexing their muscles, looking oh so comfortable, the stark reality is that they haven’t just chopped down a 50ft tree to construct their new log cabin; they’ve been at the spa!

Truth be told, spas are wonderful facilities that offer all sorts of comforting and relaxing activities that not only rejuvenate the body, but also set the mind at ease. Traditionally, they offered a bit of respite for women and allowed them to indulge in all sorts of pleasing and soothing practices; mud baths, massages, steam rooms, saunas, and placing cucumber slices over their eyes. All these practices have been refined over the years to help preserve youthful beauty and place the mind in spiritual wellbeing.

Modern man has taken note. Of course the men of today have become more focused on their appearance, and with research into the benefits of mental stability and overcoming anxiety and stress, placing your mind at ease has never been of more importance. Past practices like drinking and smoking to calm a man’s nerves have been clearly ousted as unhealthy and liable to cause all sorts of health problems. Spas bring about calm, naturally soothing refreshment, and they are catering more and more to male customers.

The Gendarmerie Boutique and Spa

Normal procedures like massages, steam rooms, and saunas are still commonplace, but these male spas also offer extended options like hair grooming, hair removal, hand and foot care, as well as a wide variety of body treatments. One popular spa in West Hollywood is the Gendarmerie, featuring big-screen TV’s and overstuffed leather chairs catering to masculine style. Popular services include hair waxing, facial enhancement, body treatments, and of course, massage.

Another hip LA location catering to men is Hammer & Nails, also in West Hollywood. Similarly themed chairs and TV’s speak to the masculine nature of this place. Additionally, each chair comes with a pair of headphones, allowing visitors to jam to whatever music they so choose, so long as they don’t keep rhythm with their hands or feet, because here is the store’s point of business. In this trendy location, men can have their hands and feet tended to through manicures and pedicures without feeling out of place as they would in a typically female-oriented nail salon.

Across the country in New York City lies the Kiehl’s Spa 1851, with a focus on precision shaves complete with moisturizing oils and creams, and even a eucalyptus-scented towel for softening the hairs in between lathering. The spa also offers body treatments and waxing, as well as a wide variety of nourishing lotions and products to enhance a man’s features and preserve a youthful appearance. Inspired by an apothecary in the neighborhood during the mid 19th century, Kiehl’s Spa 1851 strives to provide nourishment of more modern times, to men.

The stigma that surrounded a man treating himself to a day at the spa has seemingly vanished as more and more men discover just how wonderful and beneficial this experience can be. Just a few years ago, male visits to spas made up just 10% of the total clientele; now that number has expanded to more than a third of all spa visitors!

There’s no shame these days for men seeking the relaxing enjoyment of attending a spa, and as greater numbers of facilities gear themselves to cater to male visitors, the practice will only become more common. It’s really a surprise that men have withheld themselves from such pleasing delights for so long, but as our population strives for further gender equality, men are discovering things historically reserved for women that can benefit them too. It’s quite evident that the modern spa is one which caters to both sexes, offering the same relaxation and mood-enhancing experiences to suit both the man and woman of present times.


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